The giant tech company, Facebook is one that has made social life and communication easy for people in and around the world to relate with friends and family. Social media in recent times has been of immense importance and as a tool for business development. Many people are taking advantage of the opportunity and power of the available platform to connect with people and businesses and the result has been tremendous.
However, following its acquisition of Instagram and WhatsApp, Facebook on Monday announced it is buying a startup App specialising in helping businesses interact with customers online for economic development and connections.
The new App named “Kustomer” is barely five years old as Facebook indicates interest in acquiring it. Kustomer comes as the leading social network, WhatsApp and Messenger messaging services continues to attract more people and businesses. It’s reported that more than 175 million people contact businesses via WhatsApp daily, and the number is said to be growing.
The CEO of kustomer who made the announcement on his verified twitter account had earlier said, “I’m excited to announce we just signed an agreement to join @Facebook to help more people benefit from customer service that is fast, richer and available whenever customers need it…”
According to Kustomer chief executive officer, Brad Birnbaum, the App is to unite with Facebook and make e-commerce more easier and accessible to many businesses to connect with customers around the world.
“With our complementary capabilities, we will be able to help more people benefit from customer service that is faster, richer and available whenever and however they need it — via phone, email, text, web chat or messaging.”
“In particular, we look forward to enhancing the messaging experience which is one of the fastest growing ways for people and businesses to engage.”
He added, “That way, more people will benefit from customer service that is faster, richer and available whenever and however they need it,” the Facebook and WhatsApp executives said.
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