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Taraba Govt To Leverage Highland Tea To Enhance State Economy – Gov. Darius


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The governor of Taraba State, Arc Darious Dickson Ishaku yesterday pledged to leverage the state economic potentials to grow the fortunes of the state.

Darius made the pledge when he launched the state owned Highland Tea brands in Lagos on Tuesday.

He said the Highland Tea was moribund when he came to office, but in his determination to turn around the economic fortunes of the state, he embarked on reviving all the state owned companies, one of which is the Mambila Beverages Nigeria Limited, an arm of the Taraba Investment and Property Limited.

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“Before I came to office as the executive governor of Tatiana state 25 companies were moribund, today I have been able to revive eight of them, and Mambila Beverages Nigeria Ltd is one of them.

“There was an overhaul of the company; we imported new machines and there was change of management personals to enable profitability. The tea does not grow in the north, but in highland. Before now the company has been operating at lost, I discovered that the major problem of the company was power, they consume about 40 to 50 million megawatts every year. Mambila highland is the only place that has 24 hours of power in Nigeria. When you drink the green tea, you will notice a change in your body; it detoxifies your body.

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He said the grand launch in Lagos was to open up the rich brand to the southern parts of the country, thereby boosting its equity and at the same time endear the brand’s to the rest of the country and the world as a whole.

“I will open office in Lagos, I will be happy if my tea will add 20 to 30 years to people’s life. FG is planning to build 3,500m mega watts of power in Taraba state”.

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Darius also noted that he has been using his position as governor to market the product to Nigerians. “In my position as Governor, I have been playing the role of chief marketers for the brand. The brand is very dear to my heart”, he said.

He, however, expressed fears that the company might go down when he leaves office, necessitating his determination to put up a strong governance culture.

“From my experience government don’t have business in business. That is why I am putting in place structures that can sustain the company even after I have left office; we want private companies and individuals to partner with us, and if we do it well Taraba can stand on tea alone and make a difference in the lives of the people.

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“The owners of the tea farm sell their tea and at the end of the day they pick up there check. He said the tea are 100% natural no additives and can help fight cancer.”

Earlier, Mr Iliya Ezekiel, the managing director and CEO of Taraba Investment and Properties Limited, said Mambila Beverages Nigeria Limited was incorporated in 2012 after the liquidation of the Nigeria Beverages Production Company limited that started production of tea in Nigeria in 1982.

“Taraba state government bought over the assets of the company and started transforming it in 2015 producing competitive products for the Nigerian markets. Mambila Beverages Nigeria Limited as a company is developer, manufacturer and marketer of Highland Tea and Highland Green Tea products.

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